Sound is more than noise
It’s psychology.
Different sounds trigger different emotions and emotion drives trust, behaviour and buying decisions.
It’s the core of why people choose one brand over another.
Every piece we create is intentionally built for the brand it represents.
Instrumentation expresses personality
Dynamics guide the emotional arc
Texture signals craft and quality
Pacing defines how a brand behaves in motion
We don’t make tracks.
We build sound signatures engineered for recognition, cohesion and emotional impact within seconds.
Sonic identities designed to shape emotion, build trust and make brands unforgettable.
Nu Projects London X Dubai
A refined, architectural sonic identity shaped to tell a premium story.
NU Projects needed a sonic identity that matched their visual world modern, premium.
Their challenge was subtle, elevate the emotional tone of their films without distracting from the minimal, architectural aesthetic.
The Approach
A clean, spacious sonic palette built around:
Minimal percussion for clarity and restraint
Polished synth textures echoing architectural lines and materials
Controlled tonal movement mirroring calm, confident brand behaviour
Wide spatial imaging reflecting the openness of their interiors and cityscapes
The Result
A measured, elegant progression that supports their cinematography, strengthens brand cohesion and introduces a repeatable sonic cue across campaigns.
A sound identity that doesn’t just accompany NU Projects
it embodies them.
Cheesewheel UK
A tactile, energetic sonic identity built for motion, craft and appetite.
Cheesewheel’s brand is rooted in physical craft pasta folded, tossed and served at speed.
Their challenge was emotional: create sound that makes you feel the movement, the heat, the appetite.
The Approach
A kinetic sound identity shaped through:
Bright percussion + sharp transients capturing the pace of pasta in motion
Warm bass layers grounding their street-food authenticity
Rhythmic accents synced to physical gestures and transitions
Tonal textures enhancing flavour, craft and visual momentum
The Result
This isn’t background music.
It’s a sensory amplifier — built to heighten appetite, energy and engagement while giving Cheesewheel a distinctive sonic identity across every clip.
A sound that activates emotion.
Emotion that drives action.
Action that builds brand loyalty.